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About this quote

What does it mean?
Original creators must shape the standards that define how their work is valued by others.
In plain terms
Great writers have to make their own rules for how people like their work.
What can you take from it?
Innovators set the standards by which they are judged.

Where it applies

  • evaluating art
  • creative strategy
  • marketing

Putting it to work

  • criticism
  • artist bio

Questions to consider

  • Who decides what is original?
  • How is taste formed in your field?

Another view

It ignores the role of audiences in defining taste.

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