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It is only for those to employ force who possess strength without judgment; but the well advised will have recourse to other means. Besides, he who pretends to carry his point by force hath need of many associates; but the man who can persuade knows that he is himself sufficient for the purpose; neither can such a one be supposed forward to shed blood; for, who is there would choose to destroy a fellow citizen rather than make a friend of him by mildness and persuasion?

Xenophon#1

LeadershipEthicsForcePersuasionStrategyWar

About this quote

What does it mean?
Xenophon argues persuasion is superior to force, as it avoids bloodshed and builds friendship.
In plain terms
It is better to persuade than to use force and allies.
What can you take from it?
Choose persuasion over violence to solve conflicts.

Where it applies

  • negotiation
  • leadership
  • dispute resolution

Putting it to work

  • using dialogue over force
  • building consensus
  • avoiding coercion

Questions to consider

  • When does force become necessary?
  • Can leaders rely only on words?

Another view

Persuasion is not always possible against determined adversaries.

More from Xenophon

  1. The most delightful of all music, that of your own praises.

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  2. There is small risk a general will be regarded with contempt by those he leads, if, whatever he may have to preach, he shows himself best able to perform.

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  3. As to what happened next, it is possible to maintain that the hand of heaven was involved, and also possible to say that when men are desperate no one can stan…

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