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About this quote

What does it mean?
Editors are supposed to separate quality content from low quality, but often publish the low quality.
In plain terms
Editors separate good from bad but print the bad stuff.
What can you take from it?
Publishing often favors low quality over high quality.

Where it applies

  • newsroom decisions
  • media criticism
  • content curation

Putting it to work

  • critique editing
  • demand quality
  • review content

Questions to consider

  • Why do editors print the chaff?
  • What defines wheat versus chaff in news?

Another view

Sometimes low quality content is what audiences actually want to read.

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