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About this quote

What does it mean?
People are more likely to believe large falsehoods if they are repeated constantly, rather than small lies.
In plain terms
Big lies work better than small ones when repeated often.
What can you take from it?
Repetition amplifies the power of deception.

Where it applies

  • political campaigns
  • media saturation
  • public discourse

Putting it to work

  • fact-checking initiatives
  • media literacy education
  • critical thinking training

Questions to consider

  • How does repetition influence your own beliefs?
  • What safeguards exist against mass deception?

Another view

This generalization may not account for individuals who actively seek diverse sources.

More from Adolf Hitler

  1. Generals think war should be waged like the tourneys of the Middle Ages. I have no use for knights. I need revolutionaries.

    Permalink to quote #178
  2. The bigger/more blatant a lie, the more people will believe it.

    Permalink to quote #180
  3. What luck for rulers that men do not think.

    Permalink to quote #177

Related quotes

  1. Journalists say a thing that they know isn't true, in the hope that if they keep on saying it long enough it will be true.

    Arnold BennettArnold Bennett quote #5
  2. The bigger/more blatant a lie, the more people will believe it.

    Adolf HitlerAdolf Hitler quote #180
  3. All political parties die at last of swallowing their own lies.

    John ArbuthnotJohn Arbuthnot quote #1