Fight the enemy with the weapons he lacks.
About this quote
- What does it mean?
- Use unconventional methods that exploit the opponent's weaknesses.
- In plain terms
- Use tools your enemy does not have.
- What can you take from it?
- Exploit your opponent's gaps.
Where it applies
Putting it to work
Questions to consider
- What weaknesses do your competitors have?
- How can you use tools they ignore?
Another view
It assumes you can accurately identify what the enemy lacks.
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