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About this quote

What does it mean?
Writers need not be great to communicate effectively.
In plain terms
Good communication matters more than great writing.
What can you take from it?
Speak clearly to be heard.

Where it applies

  • public speaking
  • reporting
  • advocacy

Putting it to work

  • focus on clarity
  • know your audience
  • speak honestly

Questions to consider

  • What matters more: style or message?
  • Who are effective non-writers?

Another view

Great writing can also amplify impact.

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