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About this quote

What does it mean?
Hitchcock claims he gives audiences what they want: the thrill of horror and terror.
In plain terms
People enjoy being scared.
What can you take from it?
Entertainment often feeds on fear.

Where it applies

  • movie theaters
  • theme parks

Putting it to work

  • use suspense in storytelling

Questions to consider

  • Why do some people seek terrifying experiences?
  • Is it healthy to pursue fear for fun?

Another view

Not everyone seeks horror; preferences differ.

More from Alfred Hitchcock

  1. In films murders are always very clean. I show how difficult it is and what a messy thing it is to kill a man.

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  2. I never said actors were cattle. All I said is that actors should be treated as cattle.

    Permalink to quote #36
  3. In the old days villains had moustaches and kicked the dog. Audiences are smarter today. They don't want their villain to be thrown at them with green limeligh…

    Permalink to quote #33

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