Skip to content
quotesby

About this quote

What does it mean?
Audiences enjoy testing the boundaries of fear in a safe environment.
In plain terms
People like to experience fear safely.
What can you take from it?
Controlled fear is entertaining for many.

Where it applies

  • horror consumption
  • adventure seeking

Putting it to work

  • understand horror appeal

Questions to consider

  • Why do we enjoy being scared?
  • What makes fear fun?

Another view

Not everyone enjoys fear in any form.

More from Alfred Hitchcock

  1. Then Madam I suggest you have her dry cleaned.

    Permalink to quote #41
  2. This paperback is very interesting, but I find it will never replace a hardcover book -- it makes a very poor doorstop.

    Permalink to quote #43
  3. There are several differences between a footballl game and a revolution. For one thing, a football game usually lasts longer and the participants wear uniforms…

    Permalink to quote #40

Related quotes

  1. I'm a philanthropist: I give people what they want. People love being horrified, terrified.

    Alfred HitchcockAlfred Hitchcock quote #35
  2. My solar plexus was tight with fear as I ploughed on. Halfway up I stopped, exhausted. I could look down 10,000 feet between my legs, and I have never felt mor…

    Edmund HillaryEdmund Hillary quote #1
  3. I have been afraid of putting air in a tire ever since I saw a tractor tire blow up and throw Newt Hardbine's father over the top of the Standard Oil sign. I'm…

    Barbara KingsolverBarbara Kingsolver quote #1