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About this quote

What does it mean?
Interest drives the value of a proposition more than truth alone. Truth is often interesting, but interest is the core measure of importance.
In plain terms
What is interesting matters more than what is true.
What can you take from it?
Focus on engaging ideas to drive impact.

Where it applies

  • writing
  • public speaking
  • debate

Putting it to work

  • make content engaging
  • prioritize relevance
  • connect with audience

Questions to consider

  • Is truth important if no one cares?
  • How do you make facts interesting?

Another view

Pure truth can still be valuable without interest.

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