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About this quote

What does it mean?
The speaker points out that an apology is insincere if the person does not feel regret.
In plain terms
Do not say you are sorry if you do not mean it.
What can you take from it?
True apologies require genuine remorse.

Where it applies

  • conflict resolution
  • disagreements
  • personal relationships

Putting it to work

  • practicing sincerity
  • avoiding empty apologies
  • building trust

Questions to consider

  • When is an apology meaningless?
  • How do you ensure sincerity?

Another view

Sometimes formal apologies are needed even if feelings are unchanged.

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