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About this quote

What does it mean?
Simple language works better for mass audiences than complex ideas.
In plain terms
Uneducated people connect better with simple speech.
What can you take from it?
Simplicity is key for popular communication.

Where it applies

  • public speaking
  • marketing
  • teaching

Putting it to work

  • simplify your message
  • know your audience

Questions to consider

  • Does simplicity always help?
  • Is it possible to be simple and deep?

Another view

It may imply dumbing down content rather than clarifying it.

More from Aristotle

  1. Wit is well-bred insolence.

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  2. Man is by nature a political animal.

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  3. The young have exalted notions, because they have not been humbled by life or learned its necessary limitations; moreover, their hopeful disposition makes them…

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