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About this quote

What does it mean?
A lot of research has been wasted on terrible decisions.
In plain terms
Much research leads to bad choices.
What can you take from it?
Evaluate the purpose of research before investing.

Where it applies

  • policy planning
  • product development
  • academic studies

Putting it to work

  • audit research goals
  • track outcomes

Questions to consider

  • How do you assess research value?
  • When is failure acceptable?

Another view

Some risky research yields breakthroughs despite initial failures.

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