Skip to content
quotesby

About this quote

What does it mean?
A list of core values and goals associated with a political vision or campaign.
In plain terms
Here are key words representing the vision for the country.
What can you take from it?
Core values like hope and freedom guide political messaging.

Where it applies

  • speeches
  • platforms
  • rallies

Putting it to work

  • messaging
  • branding
  • mobilization

Questions to consider

  • Which value matters most?
  • How are these achieved?

Another view

It lists ideals without concrete policy details.

More from Barack Obama

  1. I was a little puzzled by the frenzy that I set off by what I thought was a pretty innocuous statement, which is that I am absolutely committed to ending the w…

    Permalink to quote #67
  2. There was no such thing as al-Qaida in Iraq until George Bush and John McCain decided to invade Iraq.

    Permalink to quote #69
  3. Obviously, it's going to be up to the parties to negotiate a range of these issues. And Jerusalem will be part of the negotiations.

    Permalink to quote #66

Related quotes

  1. Today, future belongs to freedom, not to fear.

    Bill ClintonBill Clinton quote #45
  2. America now is stumbling through the darkness of hatred and divisiveness. Our values, our principles, and our determination to succeed as a free and democratic…

    Gerald FordGerald Ford quote #2
  3. There is nothing wrong with America that cannot be cured by what is right with America.

    Bill ClintonBill Clinton quote #5