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Barack Obama loves to get attacked from the Left on being too moderate on the War on Terrorism. And there have been other things, too, where he's tried to make signals to the middle, saying, 'I'm a free trader,' and saying he might cut corporate taxes, saying he might delay some of those tax increases on the wealthy. All of that is aimed on telling swing voters: You cannot put Obama in a far left box or paint him as a rigid ideologue. That shows the difficulty John McCain is going to have making that argument that Steve Schmidt offered -- making it stick.

Barack Obama#95

PoliticsCampaignElectionsStrategy

About this quote

What does it mean?
Political leaders craft messages to appeal to swing voters and avoid rigid labels.
In plain terms
He tries to seem like a centrist to win elections.
What can you take from it?
Politics involves careful image crafting and positioning.

Where it applies

  • campaigns
  • debates

Putting it to work

  • campaigning
  • messaging

Questions to consider

  • Is political strategy honest?

Another view

Voters often see through political strategy easily.

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