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About this quote

What does it mean?
People usually adopt beliefs based on attraction rather than logical proof.
In plain terms
We pick beliefs because they appeal to us, not because they’re proven.
What can you take from it?
Emotion and appeal often outweigh evidence in belief formation.

Where it applies

  • political persuasion
  • marketing

Putting it to work

  • crafting compelling narratives
  • highlighting emotional benefits

Questions to consider

  • Why do attractive ideas dominate over factual ones?
  • How can we encourage evidence‑based belief?

Another view

Some people do base beliefs on rigorous evidence.

More from Blaise Pascal

  1. Entre nous, et l'enfer ou le ciel, il n'y a que la vie entre deux, qui est la chose du monde la plus fragile.

    Permalink to quote #2
  2. Je n'ai fait celle-ci plus longue que parce que je n'ai pas eu le loisir de la faire plus courte.

    Permalink to quote #3
  3. L'homme n'est ni ange ni bete, et le malheur veut que qui veut faire l'ange fait la bete.

    Permalink to quote #4

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