A lack of a workable means of cultural consumption has killed off the Internet boom and lost AOL Time Warner $54 billion dollars in just one quarter. It's a big, ugly, stinking deal, with extremely high stakes, in which there are no heroes.
About this quote
- What does it mean?
- Sterling argues that poor ways to consume culture caused the Internet boom crash and huge financial losses.
- In plain terms
- Bad ways to use culture online killed the boom and cost billions.
- What can you take from it?
- Business models fail when they do not solve real cultural consumption needs.
Where it applies
Putting it to work
Questions to consider
- What makes culture consumable online?
- How do media bubbles burst?
Another view
It reduces a complex crash to a single cause without broader context.
More from Bruce Sterling
Tomorrow composts today.
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