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About this quote

What does it mean?
Current disruptions often become accepted norms over time.
In plain terms
What shocks us now will seem normal later.
What can you take from it?
Expect today's crises to become tomorrow's standards.

Where it applies

  • market shifts
  • social change
  • tech adoption

Putting it to work

  • prepare for change
  • avoid panic

Questions to consider

  • What shocks you today will seem normal in ten years?

Another view

Not all shocks become conventions; some are fleeting.

More from Carolyn Heilbrun

  1. The point of quotations is that one can use another's words to be insulting.

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