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About this quote

What does it mean?
Columbus proposes a western route to the East, acknowledging it is unproven but potentially viable.
In plain terms
Instead of going east by land, we should go west, even though no one has done it before.
What can you take from it?
Innovation requires acting on hypothesis even without prior evidence.

Where it applies

  • navigation
  • strategy
  • decision making

Putting it to work

  • route planning
  • strategic planning
  • innovation

Questions to consider

  • When is it right to challenge established paths?
  • How do you weigh risk against potential reward?

Another view

This route relied on incorrect assumptions about the earth's size and geography.

More from Christopher Columbus

  1. I should be judged as a captain who went from Spain to the Indies to conquer a people numerous and warlike, whose manners and religion are very different from …

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  2. 'Thanks be to God,' says the Admiral; 'the air is soft as in April in Seville, and it is a pleasure to be in it, so fragrant it is.'

    Permalink to quote #3
  3. Here the men lost all patience, and complained of the length of the voyage, but the Admiral encouraged them in the best manner he could, representing the profi…

    Permalink to quote #4

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