Overall the rap that we're exposed to is maybe 15 percent of what's out there. What the major companies have done in the last few years is find out that they couldn't find any more Whitesnakes. They took a look at their marketing budget and put it behind hip-hop and figured out how to make it pop.
About this quote
- What does it mean?
- Major companies market only a small fraction of rap music, favoring what they can make popular.
- In plain terms
- We only hear 15 percent of rap because companies market what they can sell.
- What can you take from it?
- Commercial marketing limits the music you are exposed to.
Where it applies
Putting it to work
Questions to consider
- Where do you find music?
- Why does promotion matter?
Another view
Marketing budgets also help bring music to wider audiences.
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