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Audiences and critics acknowledge that a play or concerto gains force in great rendition. A good play may overcome bad staging. A great concerto may survive a poor soloist. But it is naturally assumed that a more accomplished performance intensifies the impact of the work. The play's text or concerto's score does not change, but the right actors and musicians help realize its full potential. Among contemporary literary critics, however, one never encounters this notion in regard to books and printing. To recognize the sensual contributions of the physical elements of a book is somehow assumed to demean the spiritual purity of the text. To notice the book itself smacks of philistinism, and to make distinctions based on paper, binding, and typography brings accusations of elitism or decadence.

Dana Gioia#13

ReadingCriticismBooksDesign

About this quote

What does it mean?
Gioia argues critics ignore physical book qualities unlike performance arts, fearing it diminishes the text's spiritual purity.
In plain terms
Critics overlook how physical book design affects reading like performance affects plays.
What can you take from it?
Value physical book design alongside textual content.

Where it applies

  • publishing
  • book collecting
  • reading experience

Putting it to work

  • notice book design
  • print quality
  • design books

Questions to consider

  • How does a book feel?
  • What matters in a book?

Another view

Textual content can stand alone without physical embellishment.

More from Dana Gioia

  1. What we conceal Is always more than what we dare confide. Think of the letters that we write our dead.

    Permalink to quote #12
  2. What does an instinctively popular poet do in contemporary America, where serious poetry is no longer a popular art? The public whose values and sensibility he…

    Permalink to quote #14
  3. This is not work but a kind of workmanship. First out of paper, then from the body. To provoke thought into form, molded according to a measure. I think of a t…

    Permalink to quote #11

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