Morals excite passions, and produce or prevent actions. Reason of itself is utterly impotent in this particular. The rules of morality, therefore, are not conclusions of our reason.
About this quote
- What does it mean?
- Morals influence emotions and actions, while reason itself is powerless to do so.
- In plain terms
- Morals move us; reason does not.
- What can you take from it?
- Use emotional appeals to drive behavioral change.
Where it applies
Putting it to work
Questions to consider
- What motivates your actions?
- Can reason change behavior alone?
Another view
Reason supports moral reasoning even if it doesn't motivate.
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