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About this quote

What does it mean?
Morals influence emotions and actions, while reason itself is powerless to do so.
In plain terms
Morals move us; reason does not.
What can you take from it?
Use emotional appeals to drive behavioral change.

Where it applies

  • persuasion
  • leadership

Putting it to work

  • connect morals to passion

Questions to consider

  • What motivates your actions?
  • Can reason change behavior alone?

Another view

Reason supports moral reasoning even if it doesn't motivate.

More from David Hume

  1. Morality is a subject that interests us above all others: We fancy the peace of society to be at stake in every decision concerning it; and 'tis evident, that …

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  2. Actions may be laudable or blameable; but they cannot be reasonable: Laudable or blameable, therefore, are not the same with reasonable or unreasonable. The me…

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  3. There is an inconvenience which attends all abstruse reasoning. that it may silence, without convincing an antagonist, and requires the same intense study to m…

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