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About this quote

What does it mean?
People often avoid hearing truths that challenge their beliefs or comfort.
In plain terms
Most people dislike hearing things they already disagree with.
What can you take from it?
Expect resistance when offering unpopular truths.

Where it applies

  • feedback sessions
  • difficult conversations
  • public speaking

Putting it to work

  • prepare for pushback
  • frame messages carefully
  • listen first

Questions to consider

  • When did you avoid hearing something important?
  • How do you react to criticism?

Another view

Some people actively seek challenging information for growth.

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  3. As long as people will accept crap, it will be financially profitable to dispense it.

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