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About this quote

What does it mean?
The art of newspaper paragraphing is to stroke a platitude until it purrs like an epigram, describing how writers polish clichés into memorable lines.
In plain terms
Writers turn clichés into clever sayings.
What can you take from it?
Refine simple ideas into sharp prose.

Where it applies

  • journalism
  • copywriting

Putting it to work

  • edit for conciseness
  • add wit to statements

Questions to consider

  • How do you turn a cliché into insight?
  • When is polishing a platitude unnecessary?

Another view

Not all platitudes can be elevated.

More from Don Marquis

  1. Successful people are the ones who think up things for the rest of the world to keep busy at.

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  2. The chief obstacle to the progress of the human race is the human race.

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  3. Some persons are likeable in spite of their unswerving integrity.

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