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About this quote

What does it mean?
This describes Cosell’s style of reporting facts directly without sugarcoating.
In plain terms
Cosell reported things honestly and directly.
What can you take from it?
Direct honesty defines his reporting style.

Where it applies

  • describing media styles
  • introducing commentators
  • discussing journalism

Putting it to work

  • be direct
  • state facts clearly
  • avoid bias

Questions to consider

  • Is honesty always best?
  • How direct should news be?

Another view

Directness can sometimes seem harsh or unnecessary to some audiences.

More from Howard Cosell

  1. Wait a minute! Wait a minute! Sonny Liston's not coming out! Sonny Liston's not coming out! He's out! The winner and new heavyweight champion of the world is C…

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  2. Down Goes Ellis! Down Goes Ellis! He is beaten!

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  3. Down Goes Frazier! Down Goes Frazier! Down Goes Frazier!

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