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About this quote

What does it mean?
The speaker recounts announcing a shocking upset victory in a heavyweight boxing match live on air.
In plain terms
The crowd was shocked when the favorite didn't fight and Clay won.
What can you take from it?
Live commentary captures history in real time.

Where it applies

  • live sports
  • major upsets
  • news events

Putting it to work

  • delivering breaking news
  • capturing emotion
  • reporting results

Questions to consider

  • What is the most memorable broadcast you've heard?
  • How do you deliver shocking news?

Another view

The transcript omits the audience's immediate reaction details.

More from Howard Cosell

  1. This is Howard Cosell telling it like it is.

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  2. Down Goes Ellis! Down Goes Ellis! He is beaten!

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  3. Down Goes Frazier! Down Goes Frazier! Down Goes Frazier!

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