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About this quote

What does it mean?
Coupland asserts that technology does not automatically bring progress.
In plain terms
He says technology isn’t always progress.
What can you take from it?
Evaluate tech’s true impact before assuming it’s beneficial.

Where it applies

  • policy making
  • tech ethics
  • business strategy

Putting it to work

  • conducting impact assessments
  • designing human‑centered tech

Questions to consider

  • When does tech fail to progress society?
  • What measures define progress?

Another view

The statement is vague without criteria for progress.

More from Douglas Coupland

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  2. I thought that intimacy with another soul was the closest I could ever come to leaving my body.

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  3. Your own nature will triumph. We are all born with our natures... And I think back over my life and I realize that my own nature -the core me- essentially hasn…

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