Skip to content
quotesby

About this quote

What does it mean?
Language functions like a tool that shapes how we think and act.
In plain terms
Language is a technology.
What can you take from it?
Use language deliberately to influence outcomes.

Where it applies

  • writing essays
  • programming
  • negotiating

Putting it to work

  • choose precise words
  • learn new vocabularies

Questions to consider

  • How does language shape your perception?
  • When have you used language as a tool?

Another view

Not all aspects of language are engineered; many are organic.

More from Douglas Coupland

  1. I used to always think I had to have a reason to record my observations of the day, or even my emotions, but now I think simply being alive is more than enough…

    Permalink to quote #44
  2. Destiny is what we work toward. The future doesn't exist yet. Fate is for losers.

    Permalink to quote #46
  3. I told Ethan that I speak in an unrestricted manner to animals -- things like, aren't you just the cutest little kitty... that kind of thing, which I wouldn't …

    Permalink to quote #43

Related quotes

  1. Ma'am, does your e-mail carry a...able to carry a big enough file to fit a picture of you in it?

    Phil HendriePhil Hendrie quote #145
  2. Ikke tusend ord sig prenter, som en gernings spor.

    Henrik IbsenHenrik Ibsen quote #1
  3. Europa es dividite per le muros de 30 linguas. Felicemente, inter iste linguas national, circa 10.000 parolas de origine grec e latin son commun. Iste preciose…

    Ric BergerRic Berger quote #1