You keep your head right there, jabroni; don't move The Rock's electrifying T-shirt! Now the Rock says this--The Rock said, don't move your head!'
About this quote
- What does it mean?
- The speaker warns against moving his electrifying shirt, using a catch‑phrase.
- In plain terms
- Don’t touch his shirt or his head.
- What can you take from it?
- Catch‑phrases reinforce a persona’s branding.
Where it applies
Putting it to work
Questions to consider
- What makes a catch‑phrase stick?
- When should it be varied?
Another view
Repeating the same line can become stale.
More from Dwayne (The Rock) Johnson
THE ROCK: All the Rock's fans are chanting his name... CROWD: 'Rock-y! Rock-y! Rock-y!... MANKIND (slightly out of sync with the crowd): 'Rock-y! Rock-y!...'
Permalink to quote #75 THE ROCK:'The Rock's not even listening to you! The Rock can't even hear himself talk, for Christ's sake...' MANKIND: 'Umm...roody poo!'
Permalink to quote #77 'I don't believe this; this is a bunch of monkey crap; they BROKE the Rock's ROLEX!'
Permalink to quote #74
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