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About this quote

What does it mean?
Shevardnadze criticizes political posturing, suggesting that making promises to crowds requires little intelligence.
In plain terms
Making big promises to crowds is easy and not very smart.
What can you take from it?
Empty promises are common in politics.

Where it applies

  • political speech
  • public commentary

Putting it to work

  • evaluating political rhetoric

Questions to consider

  • Is promise-making easy?
  • How do you judge leaders?

Another view

Some communication strategies are complex despite appearances.

More from Eduard Shevardnadze

  1. 'Corruption has its own motivations, and one has to thoroughly study that phenomenon and eliminate the foundations that allow corruption to exist.'

    Permalink to quote #2
  2. 'It is time to realize that neither socialism, nor friendship, nor good-neighborliness, nor respect can be produced by bayonets, tanks or blood.'

    Permalink to quote #4
  3. 'In times of crisis, I always believe one should be where the people are.'

    Permalink to quote #1

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