One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles. The top management of the networks with a few notable exceptions, has been trained in advertising, research, sales or show business. But by the nature of the coporate structure, they also make the final and crucial decisions having to do with news and public affairs. Frequently they have neither the time nor the competence to do this.
About this quote
- What does it mean?
- Murrow argues that the corporate structure of TV networks prioritizes profit over competent news judgment.
- In plain terms
- TV news suffers because business managers, not experts, run it.
- What can you take from it?
- Understand that profit motives often drive news decisions.
Where it applies
Putting it to work
Questions to consider
- Who decides what news you see?
- Is profit at odds with truth?
Another view
News organizations must balance profit and public service to survive.
More from Edward R. Murrow
If radio news is to be regarded as a commodity, only acceptable when saleable, then I don't care what you call it - I say it isn't news.
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