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I have said, and I believe, that potentially we have in this country a free enterprise system of radio and television which is superior to any other. But to achieve its promise, it must be both free and enterprising. There is no suggestion here that networks or individual stations should operate as philanthropies. But I can find nothing in the Bill of Rights or the Communications Act which says that they must increase their net profits each year, lest the Republic collapse.

Edward R. Murrow#42

MediaEthicsBroadcastingBusiness

About this quote

What does it mean?
Broadcasting should be free and innovative, but it is not obligated to maximize profits every year.
In plain terms
Media should be free, not forced to chase profits.
What can you take from it?
Support media that values public service over profit.

Where it applies

  • business ethics
  • policy making
  • media consumption

Putting it to work

  • support public media
  • advocate regulation
  • subscribe locally

Questions to consider

  • Should media make money?
  • What matters more, profit or public service?

Another view

Without profit incentives, media may lack resources for quality.

More from Edward R. Murrow

  1. One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising an…

    Permalink to quote #41
  2. I am frightened by the imbalance, the constant striving to reach the largest possible audience for everything; by the absence of a sustained study of the state…

    Permalink to quote #43
  3. If radio news is to be regarded as a commodity, only acceptable when saleable, then I don't care what you call it - I say it isn't news.

    Permalink to quote #40

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