The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.
About this quote
- What does it mean?
- Human behavior is driven more by internal desires and insecurities than by logic. Propagandists exploit these vulnerabilities to manipulate people.
- In plain terms
- Our fears and ego drive us more than reason, and manipulators use this against us.
- What can you take from it?
- Be aware of how your emotions make you vulnerable to manipulation.
Where it applies
Putting it to work
Questions to consider
- What emotions am I acting on right now?
- Who benefits from my current beliefs?
Another view
Not all influence is malicious; some persuasion is benign or necessary.
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