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About this quote

What does it mean?
Books that appeal to everyone tend to be either exceptionally good or exceptionally bad.
In plain terms
Universal appeal happens when a book is a masterpiece or terrible.
What can you take from it?
Outstanding quality or poor quality both attract mass attention.

Where it applies

  • book clubs
  • marketing
  • bestseller lists

Putting it to work

  • aiming high
  • avoiding blandness
  • critiquing hits

Questions to consider

  • Why do people love bad books?
  • Is mediocrity invisible?

Another view

Many good books fail to reach wide audiences.

More from Ford Madox Ford

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  2. No more Hope, no more Glory, no more parades for you and me any more. Nor for the country... nor for the world, I dare say... None... Gone.

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  3. No author, I think, is deserving of much censure for vanity if, taking down one of his ten-year-old books, he exclaims: 'Great heavens, did I write as well as …

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