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About this quote

What does it mean?
Creating new concepts and probabilities eventually leads to the emergence of new things.
In plain terms
New ideas eventually produce new realities.
What can you take from it?
Innovate by redefining categories and expectations.

Where it applies

  • technology
  • science research

Putting it to work

  • brainstorming
  • scenario planning

Questions to consider

  • What makes an idea become a thing?
  • How to test new concepts effectively?

Another view

Not all new concepts become tangible things.

More from Friedrich Nietzsche

  1. Pardon me, my friends, I have ventured to paint my happiness on the wall.

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  2. Without art we would be nothing but foreground and live entirely in the spell of that perspective which makes what is closest at hand and most vulgar appear as…

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  3. A thinker sees his own actions as experiments and questions - as attempts to find out something. Success and failure are for him answers above all.

    Permalink to quote #66

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