Skip to content
quotesby

About this quote

What does it mean?
Trends often recycle old ideas rather than creating truly new ones.
In plain terms
What seems new today is often just something old again.
What can you take from it?
Look for historical patterns when judging current trends.

Where it applies

  • trend analysis
  • cultural critique
  • fashion industry

Putting it to work

  • study past trends
  • question novelty
  • trace influences

Questions to consider

  • How many trends are actually recycled?
  • What counts as truly new?

Another view

Some innovations are genuinely new despite surface similarities.

More from George Bernard Shaw

  1. Why should you call me to account for eating decently?

    Permalink to quote #10
  2. The worst sin towards our fellow creatures is not to hate them, but to be indifferent to them: that's the essence of inhumanity.

    Permalink to quote #12
  3. You're not a man, you're a machine.

    Permalink to quote #9

Related quotes

  1. Fashion is something barbarous, for it produces innovation without reason and imitation without benefit.

    George SantayanaGeorge Santayana quote #24
  2. Naples, Italy, summer of 1924. Happy, just arrived from Brazil, Count Francesco Matarazzo enters his favourite tailor shop. He checks measures, examines dozens…

    Francesco MatarazzoFrancesco Matarazzo quote #1
  3. We hadn't invented 'Not Invented Here', yet.

    Alan KotokAlan Kotok quote #4