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About this quote

What does it mean?
People crave authenticity but often settle for fake versions because they are easier to accept.
In plain terms
We want real things but take fakes instead.
What can you take from it?
Demand substance over surface.

Where it applies

  • marketing
  • social media
  • relationships

Putting it to work

  • verify sources
  • seek depth
  • critique packaging

Questions to consider

  • What fake things do you accept?
  • How do you define real?

Another view

Sometimes people prefer comfort over truth.

More from George Orwell

  1. To enforce the lies of the present, it is necessary to erase the truths of the past.

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  2. Though he was a strong believer in individual difference and came to fear, above all, the thought that people would become interchangeable parts in a totalitar…

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  3. It's not a matter of whether the war is not real, or if it is, Victory is not possible. The war is not meant to be won, it is meant to be continuous. Hierarchi…

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