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About this quote

What does it mean?
The speaker values plain speaking and brevity over eloquence.
In plain terms
Be clear and brief instead of fancy.
What can you take from it?
Prioritize clarity over style.

Where it applies

  • public speaking
  • political rhetoric
  • management

Putting it to work

  • practice concise messaging
  • avoid unnecessary words

Questions to consider

  • Is clarity more important than style?
  • How do you communicate?

Another view

Eloquence can also be effective.

More from Gerald Ford

  1. The length of one's days matters less than the love of one's family and friends.

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  2. As a man of the Congress, let me reaffirm my conviction that the collective wisdom of our two great legislative bodies, while not infallible, will in the end s…

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  3. Tell the truth, work hard, and come to dinner on time.

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