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The oath that I have taken is the same oath that was taken by George Washington and by every President under the Constitution. But I assume the Presidency under extraordinary circumstances never before experienced by Americans. This is an hour of history that troubles our minds and hurts our hearts. Therefore, I feel it is my first duty to make an unprecedented compact with my countrymen. Not an inaugural address, not a fireside chat, not a campaign speech - just a little straight talk among friends. And I intend it to be the first of many.

Gerald Ford#40

LeadershipTrustCommunicationTruth

About this quote

What does it mean?
Ford acknowledges the unusual circumstances of taking office and proposes a direct, informal relationship with citizens rather than formal speeches.
In plain terms
He wants a direct honest connection with people instead of formal speeches.
What can you take from it?
Build trust through informal direct communication.

Where it applies

  • inaugural moments
  • crisis communication

Putting it to work

  • adopt informal public address
  • prioritize honesty

Questions to consider

  • How should leaders speak to citizens?
  • Is informality always better?

Another view

Formal settings sometimes lend necessary gravitas to presidential duties.

More from Gerald Ford

  1. As I look into the faces that fill this familiar room, and as I imagine those faces in other rooms across the land, I do not see members of the legislative bra…

    Permalink to quote #39
  2. I am acutely aware that you have not elected me as your President by your ballots, and so I ask you to confirm me as your President with your prayers. And I ho…

    Permalink to quote #41
  3. As a man of the Congress, let me reaffirm my conviction that the collective wisdom of our two great legislative bodies, while not infallible, will in the end s…

    Permalink to quote #38

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