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About this quote

What does it mean?
He observes that audiences in Russia and Paris are especially eager and pay well for new entertainment.
In plain terms
People in Russia and Paris pay well to be amused.
What can you take from it?
Know where your audience values novelty.

Where it applies

  • tour planning
  • marketing
  • customer analysis

Putting it to work

  • target markets
  • value novelty
  • study audiences

Questions to consider

  • Where does value differ?
  • What drives audience spending?

Another view

Audience behavior varies more than just country.

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