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About this quote

What does it mean?
Good writing matters more than the subject itself.
In plain terms
How you tell the story is better than the story.
What can you take from it?
Presentation often outweighs content.

Where it applies

  • education
  • storytelling
  • media

Putting it to work

  • improving delivery
  • editing

Questions to consider

  • Is style more important than substance?

Another view

Content quality still fundamentally matters.

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