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About this quote

What does it mean?
Effective communication requires stating the plan, delivering the message, and reviewing it.
In plain terms
Tell people what you will say, say it, then summarize.
What can you take from it?
Repetition clarifies key messages.

Where it applies

  • giving presentations
  • teaching classes
  • writing reports

Putting it to work

  • structure talks with previews
  • use summaries
  • repeat key points

Questions to consider

  • How do you ensure others understand?
  • Do you repeat important points?

Another view

Too much repetition can bore an audience.

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