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About this quote

What does it mean?
Public opinion is vague and only understands simple ideas clearly.
In plain terms
The public mind only sees simple shapes accurately.
What can you take from it?
Public opinion tends to be vague and favors simple concepts.

Where it applies

  • discussing media
  • analyzing politics
  • examining public opinion

Putting it to work

  • simplifying messaging
  • analyzing public perception

Questions to consider

  • How does public opinion form?
  • Is public opinion simple?

Another view

It underestimates the public capacity for nuance.

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