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About this quote

What does it mean?
Leaders must make wise decisions and inform the public truthfully.
In plain terms
Leaders must make good choices and tell the truth to the public.
What can you take from it?
Make wise decisions and communicate facts honestly.

Where it applies

  • public policy
  • corporate communications
  • crisis management

Putting it to work

  • disclose facts clearly
  • prepare decision rationales
  • audit public messaging

Questions to consider

  • How do you ensure your decisions are wise?
  • When do you struggle to be forthright?

Another view

Full transparency can sometimes conflict with security or privacy needs.

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