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About this quote

What does it mean?
Valenti highlights how home taping enables viewers to record entire films without commercials, creating a superior viewing experience compared to broadcast TV.
In plain terms
Recording movies at home lets people watch without ads.
What can you take from it?
Consumers prefer uninterrupted viewing experiences.

Where it applies

  • recording films
  • watching movies
  • avoiding ads

Putting it to work

  • time-shift viewing
  • ad-free consumption

Questions to consider

  • How does ad-free viewing change your habits?
  • Is convenience worth the cost of equipment?

Another view

This assumes consumers have the equipment and time to record manually.

More from Jack Valenti

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  3. I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.

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