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I knew that the mix of new social currents, the irresistible force of creators determined to make 'their' films and the possible intrusion of government into the movie arena demanded my immediate action. ... My first move was to abolish the old and decaying Hays Production Code. I did that immediately. Then on November 1, 1968, we announced the birth of the new voluntary film rating system of the motion picture industry ... the emergence of the voluntary rating system filled the vacuum provided by my dismantling of the Hays Production Code. The movie industry would no longer 'approve or disapprove' the content of a film, but we would now see our primary task as giving advance cautionary warnings to parents so that parents could make the decision about the movie-going of their young children.

Jack Valenti#33

PolicyFilmHistoryRegulation

About this quote

What does it mean?
To address social changes and avoid government regulation, the industry replaced the Hays Code with a voluntary rating system for parents.
In plain terms
The film industry made a new rating system to avoid government rules.
What can you take from it?
Self-regulation can prevent government intervention.

Where it applies

  • policy making
  • industry management

Putting it to work

  • implement rating systems
  • inform parents

Questions to consider

  • Is self-regulation effective?

Another view

Voluntary systems may lack enforcement power compared to laws.

More from Jack Valenti

  1. By summer of 1966, the national scene was marked by insurrection on the campus, riots in the streets, rise in women's liberation, protest of the young, doubts …

    Permalink to quote #32
  2. The basic mission of the rating system is a simple one: to offer to parents some advance information about movies so that parents can decide what movies they w…

    Permalink to quote #34
  3. I hope people will say I never had a hidden agenda, and I never played it cute around the turns, and that my integrity stayed intact.

    Permalink to quote #31

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