7 Jack Valenti Quotes on Film

Jack Valenti quotes on film

5. I don't care if you call it AO for Adults Only, or Chopped Liver or Father Goose. Your movie will still have the stigma of being in a category that's going to be inhabited by the very worst of pictures.

23. A public domain work is an orphan. No one is responsible for its life. But everyone exploits its use, until that time certain when it becomes soiled and haggard, barren of its previous virtues. How does the consumer benefit from the steady decline of a film's quality?

32. By summer of 1966, the national scene was marked by insurrection on the campus, riots in the streets, rise in women's liberation, protest of the young, doubts about the institution of marriage, abandonment of old guiding slogans, and the crumbling of social traditions. It would have been foolish to believe that movies, that most creative of art forms, could have remained unaffected by the change and torment in our society. The result of all this was the emergence of a 'new kind' of American movie - frank and open, and made by filmmakers subject to very few self-imposed restraints.

33. I knew that the mix of new social currents, the irresistible force of creators determined to make 'their' films and the possible intrusion of government into the movie arena demanded my immediate action. ... My first move was to abolish the old and decaying Hays Production Code. I did that immediately. Then on November 1, 1968, we announced the birth of the new voluntary film rating system of the motion picture industry ... the emergence of the voluntary rating system filled the vacuum provided by my dismantling of the Hays Production Code. The movie industry would no longer 'approve or disapprove' the content of a film, but we would now see our primary task as giving advance cautionary warnings to parents so that parents could make the decision about the movie-going of their young children.

34. The basic mission of the rating system is a simple one: to offer to parents some advance information about movies so that parents can decide what movies they want their children to see or not to see. The entire rostrum of the rating program rests on the assumption of responsibility by parents.

40. Jack Valenti etched the letters G, PG and R into American cinema. That cultural legacy came early in his stewardship of Hollywood's top trade group, when he established the movie-ratings system still in place nearly 40 years later.

41. Mostly, filmmakers complain that they must work against muddled or moving boundaries. And parents' groups grouse about 'ratings creep,' a perceived tendency for a category like PG-13 to permit ever more violence, sex and profanity over the years to reach impressionable youth. Yet it was Mr. Valenti's genius to have devised an apparatus that is not bound by precedent, changes its definitions at will and, ultimately, serves the motion picture industry by becoming, at any given moment, as permissive or restrictive as the prevailing climate seems to demand... for nearly 40 years, Mr. Valenti's raters have largely kept politicians and busybodies out of the film business, even if that meant playing somewhat unpredictable busybodies themselves. They haven't always been fair, and not entirely pleasant to deal with. But in the end, theirs was no mean achievement.