I don't care if you call it AO for Adults Only, or Chopped Liver or Father Goose. Your movie will still have the stigma of being in a category that's going to be inhabited by the very worst of pictures.
About this quote
- What does it mean?
- Labeling content restricts audience reach, as certain categories carry strong negative stigma.
- In plain terms
- No matter the name, bad ratings make people avoid the movie.
- What can you take from it?
- Be aware of how content ratings influence perception.
Where it applies
Putting it to work
Questions to consider
- Do ratings change how you judge art?
- Is stigma inevitable?
Another view
It treats all restricted categories as equally harmful without nuance.
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