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About this quote

What does it mean?
Speed in design provides a sense of progress that appeals to American cultural values.
In plain terms
Fast designs feel satisfying.
What can you take from it?
Speed can be a useful tool in design.

Where it applies

  • graphic design
  • marketing
  • user experience

Putting it to work

  • use speed to imply progress

Questions to consider

  • Why do we value speed?
  • Does fast design always mean good design?

Another view

It prioritizes speed over quality or subtlety.

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