Remember, just because Microsoft can do something, doesn't mean you can. Microsoft makes their own gravity. Normal rules don't apply to them.
About this quote
- What does it mean?
- Large platforms operate under different rules; what is feasible for them may not be for others due to their unique leverage.
- In plain terms
- Big companies have their own rules that don't apply to you.
- What can you take from it?
- Recognize platform power asymmetry.
Where it applies
Putting it to work
Questions to consider
- How do you compete with giants?
- Where can you find advantage?
Another view
Small players can sometimes move faster than big platforms.
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