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About this quote

What does it mean?
Great opportunities often arise when others are panicked or selling low.
In plain terms
Buy when everyone else is scared and selling.
What can you take from it?
Seek value when fear drives prices down.

Where it applies

  • stock market
  • real estate
  • business expansion

Putting it to work

  • buy during downturns
  • analyze market fear
  • contrarian investing

Questions to consider

  • Are you acting on fear or logic?
  • When did you last buy low?

Another view

Market timing is difficult and panic can signal real danger.

More from John D. Rockefeller

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